About us
IDEA, Italian Association of Exhibition Designers, has been established in Milan on 30th March 2006 by Pierluigi Cerri, Carlo Forcolini, Carlo Malerba, Mario Mastropietro, Dario Milana, Anna Olewska Piotrowski, Franco Origoni, Italo Rota and Roberto Priori, to represent the Exhibition Design professionals and to enhance the design quality of this very particular profession. Exhibition Design is a domain characterised by a plurality of languages and tools, an ‘undisciplined’ discipline, targeted to exhibiting a product, an object, a concept addressing the audience in a given space-time context. A crowded and ‘paced’ profession, it is anyway in need of some ‘basic rules’ fit to endorse clients and users in terms of professionalism, ethical standards and design quality.
IDEA intends to protect and promote the professionals of Exhibition Design in the practice of their individual design activity and “certify” the relative quality across all of its numberless fields of application: trade fairs, exhibitions, expositions, museums exhibit design, retail and major urban events.
IDEA is a sort of quality trademark “certifying” professional excellence.