The Master is mainly devoted to graduates in Architecture, Design, Engineering, Cultural Heritage or Fine Arts interested in completing their education and in penetrating the field of exhibition design.

The Exhibition Design is a versatile discipline, that has shown a wide growth potential in these years thanks to its ability to represent the brand image of a company in an innovative way by designing the set-up for booths and point of sales and also for cultural purposes such as exhibitions and museums.

The fourth edition of the Master IDEA, that will begin in November 2010, will face all themes of Exhibition Design in a 12 month duration divided into three formative parts: the first facing theoretical-application to supply the principal cognitive tools and the basic know-how, the second part consisting of workshops and the conclusion consisting in a stage aimed at entering the world of work.

We report, in fact, that 80% of the participants once the Master IDEA has had the opportunity to have worked within an institution, professional firms and companies such as the Triennale di Milano, the study Retaildesign, the study Origoni&Steiner, the study Metaimago, the study AAAHHHAAA and the company Allestimenti Benfenati.