TRAINING AREA: GENERAL INTRODUCTION
The nature of the IDEA association clearly aims at pulling together all those exhibition design professionals able to ensure an adequate expertise level to grant both quality of the design project and the ability to manage the relevant complex project process.
The ideational operation not only aims at granting space quality but also at allowing spaces to communicate. The realisation of a project means to deliver an enjoyable work whose dreams are evident:
that’s the way fittings turn into code, a semantic language through which space shows a design message and discloses its innermost dreamlike concept, putting philosophy and interpretation of common meanings into substance.
The general definition of exhibition design is descended from this concept, as a project for relation space and the shared beliefs of the bounty character of the project action availing itself of the concept of choral participation.
This is where the need of transmitting the meaning of these models of thought directly and really focusing on the training sector comes from.
The will to transmit is actually the natural desire and the throbbing attitude of those who have consciously completed their own course thus recognizing the social role and the ethic value of the design action. Our training project’s dream would be to grow up together with the new professionals.
The first edition of the master IDEA is exactly based on these assumptions and it plainly aims at supporting the delineation process of a skilled professional. The word professional holds the final and complete sense of the declination of the values matched to the design action, while the term skilled indicates a professional who has faced the effective problems of design practice, enriching himself with knowledge that will allow him to operate immediate and effective solving strategies.